Runner-up: Erickson Floral Company, Astoria
Honorable mention: Artistic Bouquets & More, Seaview
Diane Berry, owner of Bloomin’ Crazy Floral on Commercial Street in downtown Astoria, refers to her quaint little shop squeezed into the eastern corner of the Sanborn Building as “a continuing work of art.”
Coast Weekend readers certainly seem to agree, having fallen in love once again with Berry and staff’s arrangements and evolving aesthetic, honoring Bloomin’ Crazy Floral with another Readers’ Choice Award for Best Florist.
Berry has been working in the floral business in the Columbia-Pacific region since 1975, but she did not set out on her own until opening Bloomin’ Crazy Florist in November 2009. “We started out with plants, flowers and a few gifts,” she said.
Today the shop has expanded to include clothing, jewelry, tchotchkes and ceramics. Berry also recently installed a blind built of reclaimed wood from a local barn due to be razed, which separates the interior of the shop from the elaborately curated display window facing Commercial Street. Though, even as this “work of art” continues to grow new limbs, the focus remains on crafting unique flower arrangements and bouquets for all manners of events and holidays. They deliver, too.
Bloomin’ Crazy has also proven to be a good neighbor in the Astoria Downtown Historical District, opening their doors during Second Saturday Art Walks to showcase the talents of local artists and jewelry makers.
But how to stay ahead of the curve and anticipate the needs of your customers? “I spend a lot of time on the internet looking at arrangements when I should be doing housework,” Berry said. “We follow trends and try to have our own distinctive look.”
Berry is constantly searching out new suppliers and available products. She often works with a wholesale supplier in Swan Island in Portland. “Every Friday I ask, ‘What do you have that is fun and funky and affordable?’”